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This year's conference, in the stunning setting of the Montreux Palace
Hotel, was even bigger than last year's event, with 226 delegates attending
- an increase of nearly 60 delegates. It kicked off with a lively cocktail
reception, sponsored by Panalpina, which everyone used to start the
networking process.
The first day saw presentations from senior executives in the automotive
industry and highlights included: Kazumi Nakada's blistering tour of the
application of the Toyota Production System to Delphi; a presentation from
Karl May at BMW about building the Leipzig plant to order for logistics
processes; Johannes Fritzen from VW Transport who talked about avoiding
transportation; and Bruno Sidler, CEO of Panalpina on the role of LSPs. The
busy day ended with a cocktail reception and Gala Dinner at the historic
Alcazar Theatre in Montreux.
Following the success of the strategy last year, the second day of the
conference was again divided into two separate streams, enabling those
attending to get the most out of the expertise on offer. The special
finished vehicles forum in the smaller of the two conference rooms excited
some lively debate and the packaging and service parts sessions highlighted
some pretty fundamental issues that need to be tackled between logistics
providers and OEMs.
Our thanks go to all the sponsors, who assisted Automotive
Logistics in making this year's event memorable. G-Log, the
Flanders Foreign Investment Office, Panalpina and P&O
Nedlloyd Logistics. If you have any feedback from this year's
conference, please contact either Maxine Elkin or Louis
Yiakoumi. Your opinions help us to continuously improve this
event.
Model complexity requires joined-up thinking
Reducing inventory needs agile logistics
LSPs call for a different approach!
Honda calls for accountability
Asking a group of people who work in logistics how to avoid transportation
“is like asking a dog to watch a sausage”, according to Johannes
Fritzen, President of Volkswagen Transport and the first speaker in the
second session of the conference. But in an age of increasing complexity of
model types, it has to be considered. Fritzen said: “In a nutshell,
the variety of models goes up, individualization goes up and hence the
complexity goes up. At the same time the number of vehicles goes down,
product cycle times and manufacturing thoughput times go down. As an
example, the Golf V consists of an average of 6,000 modules from a range of
about 25,000 build parts, a seat assembly alone consisting of an average of
70 build parts from a spectrum of about 510 parts. As for the variants
available to the customer, these add up to a staggering 300 million possible
permutations, just on the Golf V. In these circumstances, when different
departments within a carmaker and logistics company don't communicate or
collaborate, there can be a lot of empty trucks moving around the supply of
the model.”
Fritzen told delegates that for the production of the Golf V, VW Transport
entered the process shortly before the start of production, which is the
norm, but he argued: “The supply is fixed, all we could do was to
optimize transport by combining the cargo.” The difference in design
and size between the radios for the Golf IV and the fifth generation nearly
doubled the transport costs.
Fritzen called for the approach to logistics to be integrated with the
purchasing and even design if you want to cut costs in the logistics supply
chain. He revealed that another way that VW is tackling this issue is to ask
suppliers to “come up with a new way of thinking. Contractors are
being asked to identify where transport can be avoided. This may come as a
shock to some of our providers... but we guarantee you that what you give
up, you will gain down the road. These partners will have an increased
volume of work.”
Christian Zbylut, Executive VP Network Gefco began by saying: “It
could seem strange to tell logistics providers to avoid transportation, but
this is exactly what we have been doing for the past few years, working out
how to reduce empty space on roads and rails.” He argued that it is
for the logistics provider to take the initiative on this, commenting that
vehicle makers and suppliers “cannot optimize at the same level as a
logistics provider can”. He identified the increase in volumes moving
to and from central Europe and warned: “Transferring production can
generate economies but will increase transport costs... be aware of the
logistics cost.”
Kazumi Nakada, executive director of Lean Enterprise for Delphi Corporation,
opened the Lean Manufacturing session with the statement: “I would
like to propose a new collaboration between the manufacturing side and the
logistics side.” Drawing upon 18 years working for Toyota in Japan as
an engineer, Nakada described how, when Delphi began looking at its European
operations in 2002, manufacturing was the first point of implementation for
the principles of the system. He said: “Many companies have tried to
implement the TPS, but companies often make a mistake. Our most important
priority is to make the right choice at the right time but most companies
make the mistake and prioritise efficiency. First of all try to pick up the
big dollar bill, then pick up the pennies afterwards.”
With build-to-order programmes being rolled out across automotive
manufacturing, efficiency can seem key, but getting the right product in
place at the right time with high quality standards will bring efficiency
into the system. All the cost savings in the world will not make up for a
loss of customers. “Our job is as quickly as possible to meet the
customer's expectation and with minimal gap.”
Delphi has 216 wholly owned plants, 42 joint ventures, 32 technical centres
and operates in 41 countries - the challenges for logistics are immense.
Nakada described a process of change at Delphi that involves making its
European plants operate on lean principles. Lean scheduling and logistics
must work together with lean manufacturing, a process Delphi started in
2002. “We began trying to implement best practice in plants in 2002 in
Europe with the aim of then copying and pasting the system globally.”
At La Rochelle, where Delphi manufactures diesel injectors, inventory in the
clean room has dropped from three days in 2002 to between two and three
hours now. This kind of reduction in inventory, which the Toyota
manufacturing system demands, puts enormous pressure on the logistics
processes to be as efficient, dependable and lean, reducing the amount of
inventory in the logistics “pipeline”.
Nakada called for a paradigm change in logistics. Looking at the inbound
logistics for Delphi from its French suppliers to Delphi's manufacturing
operations in Tangier and Cadiz, the amount of inventory in the system
wasn't lean. Between the suppliers and the French dock, there was a week's
inventory; between the French and Spanish dock, a week; and between the
Spanish dock and final point of delivery at the plant, another week.
Together this meant three weeks of inventory spread through the system. The
lean way is to use cross docking at the French and Spanish docks to reduce
the three-week inventory to a three-day inventory. “This year my job
is to look at how to improve the productivity of truck trailers,”
Nakada revealed. “Over the long distance between cross docks you can
use big trailers, but over the short distances between the cross dock and
customer you can use smaller trucks with more frequent deliveries.”
“Because the manufacturing side has shaped up we don't need a one-day
inventory, we need one-eighth inventory. That's the message.” The
challenge for logistics companies is that how to support this complicated
materials flow.
Nakada also highlighted the need to utilise the trucks better, describing
the approach of carrying goods as cheaply as possible by moving in bulk as
“stone age logistics”. The key is to remove inventory for the
supply chain to support the lean manufacturing established in the plants.
“Inventory is a sample of our system, like a blood check. This
inventory will show up your problems because this is a comparison between
the production and the consumption. If you have a gap here, you have a
shortage or overproduction and from this you can start to fix the
problems.”
The role of logistics service provider seems like a straightforward enough
topic for discussion, but what emerged from the conference session was a
divide between the expectations of LSPs and the expectations of their
customers. This is not surprising when manufacturers are targeting logistics
as a cost saving area, but Bruno Sidler, CEO at Panalpina, argued that this
situation helps no one and doesn't encourage cooperation and transparency
between OEMs and their logistics
‘partners’.
“We have been able to reduce costs for our customers not just
by getting costs out of the supply chain, but by reengineering
processes. It is hard to do that because it is an upfront
investment in resources and time, and the payback unfortunately
only comes later. But without being able to do that it is going to
be increasingly difficult in the future to deliver the cost discounts
you need.”
“Most of the time we operate on an operational level. We do what we
are told to and only when we can move into the tactical level are we really
going to address the process change - that is where we will deliver in
future most of the benefits. Please give us the information, we need to know
everything: we need to know inventory levels, we need to know your cost
basis in order to come forward with innovative ideas, not just with price
slashing, but innovative ideas which create much more value, with cost
savings that go beyond just shaving a couple of cents off a kilo of
airfreight. We have not reached this level with any customers in the
automotive industry.”
“Most of the time we operate on an operational level. We do what we
are told to and only when we can move into the tactical level are we really
going to address the process change - that is where we will deliver in
future most of the benefits. Please give us the information, we need to know
everything: we need to know inventory levels, we need to know your cost
basis in order to come forward with innovative ideas, not just with price
slashing, but innovative ideas which create much more value, with cost
savings that go beyond just shaving a couple of cents off a kilo of
airfreight. We have not reached this level with any customers in the
automotive industry.”
Dan Ellerton, president, Automotive Worldwide at Exel, told conference
delegates that, to survive as an LSP, “you have to be very good at
what you do and managing your business. We have a period in which individual
links in the supply chain are being squeezed...and there is still more to
go. But it is a law of diminishing returns and we must now [identify where]
the opportunities are and look at end-to-end solutions.” He called for
LSPs to align their goals with their customers. This “creates the
right behaviour and breaks down the silence. Without getting into names I
will tell you that some of the biggest relationships we have are still
measured on transportation costs. Even if we take days and days out of plant
inventories, spare parts inventories, they are not allowed as savings in our
relationship, because the logistics director is the transportation director
and manufacturing get the saving on inventory. That's the way we engage and
it's ridiculous”.
Caroline Stolze reiterated this: “Transport costs are not the big issue
- we want to do more in the supply chain than just bringing down
transportation costs. How do suppliers themselves restructure their
processes? This is where it gets interesting.” Ray Runza, operations
director, Logistics, Honda Logistics Centre UK, asked Panalpina's Sidler why
the reality of the business was so different from Sidler's perception of it
should be like. Sidler responded: “Well if you are squeezed to the
bone, if you have a margin left, you try and hide it from your customers. I
was going to meetings and customers were telling me that we weren't
proactive enough. At first I was annoyed and felt they were unfair, but the
truth is we are not proactive enough. It needs a culture change and that can
only come if we sit with manufacturers and LSPs at the same table, at the
same level, and discuss the solution. [We need to] find a way to compensate
the provider in a fair manner, totally transparent, with a share in the
gains.”
In the service parts forum, Ray Runza, operations director of Logistics at
Honda Logistics Centre UK, called for more accountability from logistics
service providers regarding aftermarket parts. He said: “The level of
accountability in the transport industry for service providers is so
incredibly low that I struggle to see how you survive as a business.”
He called for more visibility of transporters' performance, a reduction in
the number of partners and better information from providers. He said:
“We would like to actually know the results on the day of delivery, so
that we know our customers satisfaction before they tell us their
dissatisfaction. We would like you to accept full liability: If you lose it
[a carton] we expect you to pay for it. If you damage the product we expect
you to inspect it and tell us it is damaged; why should we claim that with
our insurers? I would like to emphasise, we don't want one euro from any
provider, we just want you to do your job. In the area of spare parts,
nearly all of our partners have accepted these conditions.”
Runza revealed that Honda is building an integrated transport system to
enable Honda to know how to manage its 62 partners in Europe. Performance
information is being inputted into one system to enable Honda to see the
level of performance it is providing to internal customers.
Runza admitted that Honda is very bad at organizing return freight, a key
area for cost savings, which is one reason why it has just signed Norfolk
Line as its new single partner in Europe. The new contract aims to cut
Honda's aftermarket logistics costs by 8.5 per cent in three years, by
“improving load returns and combining Honda traffic with other Norfolk
Line business. [This way] we can get better pricing and shared
utilization.”
John Stephenson from Cat Logistics highlighted how model complexity has led
to massive proliferation for the parts business. He warned: “You start
to question whether that proliferation is affordable, for both parties -
OEMs and their dealers. Holding all those parts for all those years for the
customer is questionable as a sustainable strategy. My view is that
something has to change substantially.”
Helmut Nittman from Ford described how Ford in the US met the challenges of
10-15 year service life policies by first asking suppliers to retain the
liability for servicing parts after they go out of production, and by
maintaining the tooling to reduce inventory in the supply chain.
Mike Storey from NYK Logistics questioned whether logistics for inbound
parts to factories and spare parts could be integrated to provide cost
savings. While accepting that there was no reason why not, Ray Runza said:
“Personally, I think that our factory would be scared that mixing the
business would affect their business, that if we mix the two transport
operations, service to the factory could suffer.”
John Stephenson also argued that the service parts side of the business
might suffer: “If the manufacturers were short on parts, we wouldn't
get our supply.”
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“I don't think the customer wants to be involved in tracking their own
vehicle, unless you are having a €250k plus car hand-built somewhere in
a very expensive factory, they just want to know this is what I bought, when
can I have it? We can build a system where customers can look at where their
car is but I can guarantee you the hit rate will be very low.” -
Jorgen Oleson, Mazda
“The change from the former system took almost three years, the
reasons for this were we don't have an own track and trace system and
changing a Porsche system was too expensive and time consuming. I am sure
you also must have experienced this kind of difficulty if you try to change
your existing system. In the past there was no standard transport system -
each subsidiary managed this task in its own way, you can imagine that it
was extremely difficult to convert all the different companies and make them
agree to one common, standard system.” - Hartmut Rath, Porsche
“You have to go to a place where you find an educated workforce, this
is an important factor when you launch a new plant... which portion of our
costs is really driven by labour, which portion by investments and which
portion is driven by purchasing parts? You discover that maybe wages is
important but it is not everything - we didn't get the similar flexible
agreement in any other place in the world other than Germany, believe it or
not. In the US you get every flexibility you ask for, for a 50 per cent
surcharge! The interesting thing is getting the same flexibility at the same
cost level.” - Karl May, BMW
“Like any company in business we would like to achieve cost down and
performance up, but most importantly we want to improve customer service,
and again, to be very frank, I think in the whole of yesterday I heard the
customer mentioned once or twice. For a service-led industry, once or twice?
Please.” - Ray Runza, Honda
“Customers expect their cars to be handled and processed exactly as
agreed in the contract, the question is how do we ensure that the care and
the coordination of the resources happen and that we never drop the ball
and that we do it all more cheaply? It almost seems impossible doesn't it?
We get better and faster but for less money, and I think that is the role
of IT, and intelligent workflow plays a role here.” - Stephen
Jones, Vehnet
“Applying lean principles to the logistics supply chain is not bad
news for the logistics partner because we collaborate and we share the
benefits.” - Kazumi Nakada, Delphi
“We have now got suppliers who are saying to us, ‘I don't need
to enter into a long-term agreement with you Mr Cooper, because I can sell
as much as I produce and I can name my price.’ So now we are running
into issues where we are actually struggling to secure product to continue
manufacturing some of our components.” - David Henderson, Cooper
Standard
“I would like to thank the people from Flanders for an excellent lunch
but I think it is quite an insult bringing Belgian chocolates to
Switzerland! I agree that you might be great as a car producing area but
nothing beats Swiss chocolate!” - Bruno Sidler, Panalpina
“Be careful what you say because Automotive Logistics magazine
publishes this wonderful column, ‘quotes from the conference’.
Last year I made the mistake of admitting to closing down Jaguar's factory
on three occasions in one week. I started working for myself around four
years ago and last year was the worst year of business yet, so thanks
Louis!” - Bob Ashkettle, consultant
“Just bringing down logistics costs is very often low-hanging fruit,
we need to go down into the supply chain.” - Caroline Stolze,
Schenker
“My plan is to earn the right to manage our customers on an end-to-end
basis. My wish is that more customers were willing to work that way.”
- Dan Ellerton, Exel
“Isn't it about time that the industry starts to agree a definition of
what good looks like and then you will be able to sell on value and not on
price, and then you might get the longer contracts that you are
seeking.” - John Stephenson, Cat Logistics
“Some people say the logistics provider should provide the packaging
and manage and control it because they are dealing with all parts of the
supply chain, but not many logistics providers purchase the
packaging.” - Rodney Salmon, Linpac
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